What goes up but never comes down?

Detective John was investigating a murder in China.
It was a difficult case, and John was completely stumped until he noticed a message sent to him by the killer cunningly hidden in a newspaper advertisement selling Car Licence Plates.
Detective John thought about it for a while, and when he had solved the puzzle, immediately arrested the guilty man.

Q1) How did John know the advert was a clue for him?

Q2) Solve the code and tell me who John arrested.

This is the newspaper advert (Car licence plates for sale) that Detective John saw.

Plates For Sale;

[W 05 NWO]
[H 13 HSR]
[O 05 EBM]
[D 08 UNE]
[U 10 HTY]
[N 04 BRE]
[N 16 TTE]
[I 26 LHC]
[T 10 AEE]
[I 26 CNA]
[X 22 VDA]

A woman named Maria was at the funeral of her mother. She met a nice young man that she had never seen before and after the service, they spent a bit of time together. Then she got busy and didn’t get his name or phone number before he left. She tried to find him, but no one knew who he was or how to contact him. A few weeks later, Maria’s older sister dies and the police suspect murder. Who killed the sister?

There was an aeroplane crash, every single person died, but two people survived. How is this possible?

There are five men, let's say Tarun Harish Lavesh, Manoj, and Manish. All of them have a dot mark on their forehead. They can't see the dots on their forehead but can see the ones on others. The owner of WHITE Dot is an honest person and will never lie, while the owner of BLACK Dot always tells the lie.

This is the statement from Tarun Harish Lavesh and Manish:
Tarun: 'I see 3 whites and 1 black'
Harish: 'I see 4 black'
Lavesh: 'I see 3 black and 1 white'
Manish: 'I see 4 white'

What colour is the dot on each of Tarun Harish Lavesh, Manoj, and Manish's forehead?

Can you find out the missing number?

? 4 5 3 5

9 5 7 10 3

Speaking of rivers, a man calls his dog from the opposite side of the river. The dog crosses the river without getting wet, and without using a bridge or boat. How?

Which letter of the alphabet has the most water?

There is a brick of gold and a brick of iron in a boat (both 10-inch blocks), if they are both dropped into the water which will make the water level higher?

A bus driver was heading down a street in Mexico. He went right past a stop sign without stopping, he turned left where there was a "no left turn" sign, and he went the wrong way on a one-way street. Then he went on the left side of the road past a cop car. Still - he didn't break any traffic laws. Why not?