What country can make you shiver?

Detective John was investigating a murder in China.
It was a difficult case, and John was completely stumped until he noticed a message sent to him by the killer cunningly hidden in a newspaper advertisement selling Car Licence Plates.
Detective John thought about it for a while, and when he had solved the puzzle, immediately arrested the guilty man.

Q1) How did John know the advert was a clue for him?

Q2) Solve the code and tell me who John arrested.

This is the newspaper advert (Car licence plates for sale) that Detective John saw.

Plates For Sale;

[W 05 NWO]
[H 13 HSR]
[O 05 EBM]
[D 08 UNE]
[U 10 HTY]
[N 04 BRE]
[N 16 TTE]
[I 26 LHC]
[T 10 AEE]
[I 26 CNA]
[X 22 VDA]

Jessica is telling her friends this story and asks them to guess if it’s the truth or a lie: “There was a man sitting in a house at night that had no lights on at all. There was no lamp, no candle, and no other source of light. Yet, he sat in the house and read his book happily.” Her friends say she’s lying, but Jessica corrects them and says she’s telling the truth. Jessica’s story is true—but how?

Three ants are going up a hill, one behind the other. The last ant then says to the other ants, 'There is an ant behind me!'' How come?

In a boat, the father of a sailor's son is sitting with the son of the sailor. However, the sailor is not present on the boat.

Can this even be possible?

What does a man do only once in his lifetime, but women do once a year after they are 29?

There are two dice with empty faces in front of you and a marker. You can mark any number on each of the faces of the two dice, but you have to display all 31 days of the month using the two of them.

Which numbers will you mark on which dice so that you can easily depict all the dates of the month?

There are four people in a house. A fireman, an athlete, an old woman, and a drunk guy. The house catches fire and before the fact is known, it is too late. All they know is that the entire house is in flames and it will collapse exactly after twelve minutes. Now they can move out of the house but for that, they will have to pass the hallway which is entirely blazing with flames. Thus to move, one must carry a fire extinguisher to keep the flames away. Seeking the burnt wooden floor, only two people can run through that hallway at one time. But for others to go, one must return back with the fire extinguisher. The fireman is trained for such tasks and can run through the hallway in a minute. The athlete can make it in a couple of minutes. The old woman can run slowly and will cover the hallway in four minutes. The drunk guy will take five minutes to run through it. If all of them can make it through the hallway in twelve minutes, all of them will be saved. When two move together, they will run at the speed of the slower ones.

How will all four of them manage to run to safety?

What goes up but never comes down?

There are two words one resembles the "state of rest" and the other is related to "writing/reading material".

Can you name these two words which also sound similar?