Can you find the company name in the pictogram below?

I am something people love or hate. I change peoples appearances and thoughts. If a person takes care of them self I will go up even higher. To some people I will fool them. To others I am a mystery. Some people might want to try and hide me but I will show. No matter how hard people try I will Never go down. What am I?

Peter wakes up daily to pick up his cycle and crosses the border between Spain and France daily with a bag on his shoulder. He is investigated daily by the officials but they don't find anything suspicious.

If we tell you that he is smuggling something what would it be?

You need to complete the maze by entering from the entrance marked below in the figure near the yellow circle, bottom left and leaving from the exit point near the green circle, bottom middle.

Rule of Game: You can move only by exchanging green and yellow circles.

What are the next two letters in the following series and why?
W A T N T L I T F S _ _

*Hint: Check Puzzle Title

To tease, King Akbar told his most clever advisor Birbal to give his daughter one thing that she can eat when hungry, drink if she feels thirsty and can burn if she feels cold. King Akbar was shocked when Birbal gave Akbar's daughter one such thing that satisfies all of the above.

What did Birbal give to Akbar's daughter?

What number divided by 4 is the same as that number minus 4?

Can you find a number that lies one third of the distance between 1/3 and 2/3?

On my way to St. Ives I saw a man with 7 wives. Each wife had 7 sacks. Each sack had 7 cats. Each cat had 7 kittens. Kittens, cats, sacks, wives. How many were going to St. Ives?

Can you replace the question mark with the correct letter?

6 + 6 + 6 = N
7 + 7 + 7 = E
8 + 8 + 8 = R
0 + 0 + 0 = ?