It is an eleven letter word.
The first, second, third and fourth letters form a banquet's name.
The fifth, sixth and seventh letters form a car's name.
The eighth, ninth, tenth and eleventh letters form a mode of transport.
In 2007, a puzzle was released and $2 million prizes were offered for the first complete solution. The competition ended at noon on 31 December 2010, with no solution being found. Wiki