I am a ten letters word
The first four letters have the power to rule,
Next, four-letter can be eaten.
The next three-letter represents a lady.
I can fly as well
Two men play a dice game involving roll of two standard dice. Man X says that a 12 will be rolled first. Man Y says that two consecutive 7s will be rolled first. The men keep rolling until one of them wins.
In 2007, a puzzle was released and $2 million prizes were offered for the first complete solution. The competition ended at noon on 31 December 2010, with no solution being found. Wiki