Detective John was investigating a murder in China.
It was a difficult case, and John was completely stumped until he noticed a message sent to him by the killer cunningly hidden in a newspaper advertisement selling Car Licence Plates.
Detective John thought about it for a while, and when he had solved the puzzle, immediately arrested the guilty man.

Q1) How did John know the advert was a clue for him?

Q2) Solve the code and tell me who John arrested.

This is the newspaper advert (Car licence plates for sale) that Detective John saw.

Plates For Sale;

[W 05 NWO]
[H 13 HSR]
[O 05 EBM]
[D 08 UNE]
[U 10 HTY]
[N 04 BRE]
[N 16 TTE]
[I 26 LHC]
[T 10 AEE]
[I 26 CNA]
[X 22 VDA]

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I flaunt a tail

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What can a student say to prevent his being expelled from school?

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What does HELP + BARK + WARD + LEAD equal?