What brings you down but never up?

Can you count the number of matches in the picture below ?

John went to a parrot shop in Mexico, and the parrot owner told him that his parrot is so unique that he repeats everything he hears. John got excited and immediately bought the parrot. John went home and spoke many words, but the parrot does not repeat anything.
He went again to the parrot shop and complaint to the shopkeeper, but the shopkeeper never lied. Explain?

In a town, there are four houses located at different distances from each other. Following are the distances:

The third house is 60 meters apart from the first house.
The fourth house is 40 meters apart from the second house.
The third house is 10 meters nearer to the fourth house than it is to the second house.

Can you find out the distance between the fourth and the first house?

The day after tomorrow will be three days before Tuesday. Can you find out what is today?

If there are fifteen crows on a fence and the farmer shoots a third of them, how many crows are left?

A bank customer had $100 in his account. He then made 6 withdrawals. He kept a record of these withdrawals, and the balance remaining in the account, as follows:

Withdrawals Balance left
$50 $50
$25 $25
$10 $15
$8 $7
$5 $2
$2 $0
----- -----
$100 $99

Why are the Totals not tallying?

There are 2 cops parked along a one-way street looking for traffic violations. They spot a taxi driver going in the wrong direction, yet they do nothing.

Why?

A boy was at a carnival and went to a booth where a man said to the boy, "If I write your exact weight on this piece of paper then you have to give me $50, but if I cannot, I will pay you $50." The boy looked around and saw no scale so he agrees, thinking no matter what the carny writes he'll just say he weighs more or less. In the end the boy ended up paying the man $50. How did the man win the bet?

With the help clues provided in the image, can you find the 5 digit key?