Shop's Promotional Offer Puzzle

There is a shop where written:
Buy 1 for $1
10 for $2
100 for $3
I needed 999 and still only paid $3. How could this be financially viable for the shop-keeper?




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Amazing Facts

Challenging

There is a cryptic organization called Cicada 3301 that posts challenging puzzles online, possibly to recruit codebreakers and linguists.